The experience of a sports fan is not really what it used to be. Gone are the days when fans would only focus on football on Sundays and baseball during the month of October. Fans of sports and organizations want to interact with their most favorite teams and players on a regular basis.
Startups inside the sports world have taken notice of changing audience behaviors and they are delivering answers to bring sports action to viewers. However it must not just be startups incorporating new approaches and technologies, major organizations have a chance to disrupt their particular products and revamp live sports for your better.
The inception of high definition television and national fantasy leagues have enabled fans to adopt a much more active role in AR expert and feel like they are on the field with players. But now that audiences possess a taste of the immersive, participatory viewing experience, they want more.
The rise of augmented reality products in professional leagues. MLB has always been lauded as being a future-focused sports entity, consistently prepared to test new answers to better the fan experience. Although major league baseball is steeped in tradition, the league also understands that the only way to keep up with other leagues and maintain fan attention (even in the off-season) is via technological know-how.
In September 2017 the MLB announced a new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to adopt a deeper dive into every person at-bat. From the app, fans in the stadium can use their mobile phones to instantly get yourself a comprehensive picture of each and every player’s statistics.
Simply by pulling the app and pointing their cellular devices toward the field, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability along with staples like, on base percentage and batting averages.
The knowledge doesn’t stop there. For those fans determined to take stock of every play on the field, the app also enables them to stick to the speed and trajectory of each single hit. Essentially, ‘At Bat’ empowers baseball fans to serve as their own sports media analysts.
To not be outdone, the NBA is also exploring new ways to breathe new life in to the fan experience. The league recently announced its partnership with Next VR and its intends to broadcast every single game (yes, you read that correctly) of the 2017-2018 season in virtual reality.
What’s next. It’s not only leagues that get the chance to proactively develop new fan experiences–individual organizations can, and must, take the initiative to find new approaches to give back to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald dedicated to major league soccer club, DC United. All world cup jokes aside, the MLS keeps growing within this country, and among the best ways to propel this growth is always to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the chance to drive new levels of innovation through augmented application developments. For example, a BlendAR app development could allow fans to consider a closer look at players stats, and find out the field more comprehensively. Here’s how:
A fan downloads the augmented application just before heading into the stadium, and is also greeted using a pre-matchup video.
Upon entering the stadium they receive a push notification with a GPS coordinate letting them know ways to get towards the first AR experience which is a poster on the right side of the stadium. They hover over the poster and discover a youtube video using their favorite player.
When the fan has reached his seat, he reveals the program and hovers over each player’s picture to see an overview of their career stats. They flip to the rear of this game program, hover over an image with all the application hrajwn view a season highlight reel, including a direct call-to-action to purchase new team merchandise.
This is just an illustration of this how an in-game augmented reality app could enhance a soccer fan’s experience. However the fan experience will not be simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events can get in on the action and devise augmented platforms that also heighten experiences for fans and consumers.
For instance, inside a promotion featured in an event pamphlet, a brandname can advise fans to download their augmented application, and hover on the add to unlock promotions. No matter how organizations apply augmented reality, one thing is definite: consumers want to feel more engaged with all the teams and brand they love. Augmented experiences are quickly going to end up being the norm. In the event you don’t desire to get behind in relevancy, it’s time and energy to explore how you can bring your brand alive through augmented initiatives.