We can’t stress enough the value of a properly written press release. While you are writing your press release, keep your audience in mind. Concurrently, remember that part of your audience will likely be an editor, reporter or journalist. This is important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Ensure that the first paragraph of your press release answers the most important questions like Who, What, When Where and Why. You may have one sentence to not loose the editor/journalist.
The information inside your press release needs to be accurate, easily readable and to the stage. A properly written press release will not have to be a novel. Remember the purpose of a press release is to entice your reader or journalist get in touch with you for further information. You do not must educate your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists could be looking for a short informative bit of information to fill a place inside a magazine, paper or web site. Perhaps you have seen short snip-its within the side of a magazine, or down the side from the page on a website. Guess where information comes from.
A carefully written and informative press release will make sure you capture your eyes of journalists. Ensure you take your time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. As we know already a well written press release, with perfect timing will give you the exposure everyone is looking and hoping for.
Now that you have written your press release, submitted it for distribution and they are receiving calls and emails about it, you will without doubt have some questions to be answered.
In case your press release is written with embellishments, you are going to rapidly lose credibility. Bear in mind, that the lack of credibility will even carry over to future press releases. Journalists will remember a source. They will likely remember a reputation. They will remember a website. If you leave a bad taste inside their mouth, they will remember this experience. This means the next time you submit a press release, which can be accurate the next time around, will never be considered with a journalist that remembers you as someone that will embellish a story. Usually do not embellish or exaggerate your press release.
Make sure if you are using facts and figures to improve your story, which you provide types of these numbers where you can. The reason for this can be simple. It adds credibility. If you publish figures or information, however the information and facts are accurate, people may go using the theory “it ought to be to good to be true”. Again, although completely innocent, may lead to appear stretching the reality. And again, this may result in your press release possibly being overlooked down the road.
If the information is true, and you also cannot back it up, when possible go conservative and tell them when they contact you. This could not always be possible, but remember, you do not want to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release has become read, edited and re-read before submission. A poorly written press release is a very fast turn off for virtually any journalist or editor. A poorly written press release can also be a negative reflection for virtually any Company.
In so doing, it is possible to catch any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press announcements that could be a little on the longer side.
Perhaps use a coworker or friend review your press release. Sometimes another list of eyes may catch a mistake. Although you may have read and re-read your job, sometimes when you find yourself extremely focused, you might tune an error out.
Wait until the morning and re-read your press release. You would probably not believe what a difference a night of sleep are capable of doing for you personally when you find yourself writing. As soon as your bright and fresh, re-read your press release to make sure that it is actually precisely how you want it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be using a handful of editors in order to offer the writing service or editing service for the press release. Even if this feature is not now available, we have been working on this for you personally.
Section 4 – How Often In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we provide many types of press release distribution starting from basic to professional. Our professional go here is under our Mass Media Distribution program and includes press news distribution to your pool of approximately 80,000 journalists, 4000 websites, opt in journalists that request news to get sent straight to their inbox not to mention relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also sent to opt in feed subscribers that sign up to pull our headlines to use as content on their web sites. When our headlines are updated, their headlines are also updated. Thing about this wonderful press distribution is related to our partnership with PR Newswire.
Now that we have wowed you with which kind of press release distribution we are capable of, we must notify you that the poorly written press release will receive pretty much no pickup. This means that although some places might actually publish your press release (not a lot of places though), should it be poorly written, it will probably be immediately disregarded. This implies that journalists will view it and disregard it. They will also, more than likely disregard future pr releases from your same source/Company.
Section 5 – How Many Times Should You Submit Your Press Release? We now have this inquiry required to us often times and today made our minds up to finally include this little bit of information within our Press Release Writing Tips section.
Just how often should you submit your press release? Rule of thumb is once to twice a month. However, unless you have any news worth mentioning, then once a month is an excellent guideline.
A Lot Of Companies go through changes. Management changes, product changes, service changes or some other changes. To never have something to create about, in most companies could be rare. Do you have a hot new service you happen to be now providing? Do you have a new service you intend to offer coming up in the future that you would want to inform the general public of? Do you possess newer widget whlexk you might be importing that nobody else has? Are you hiring new executive coming from a Fortune 500 Company that will add an focal point in your Company? These are merely several ideas to keep in mind.
Some of our customers have discovered using a combination of our Mass Media Distribution press distribution type every month, coupled with a reduced level of distribution at a second time in the same month to work well on their behalf.